Client
TOTI JEWERLY
Overview
Toti Jewelry is a Mauritanian online store specializing in high-end products such as perfumes, watches, wallets, and accessories. The brand caters to young individuals seeking unique, high-quality items at affordable prices. The goal of the rebranding was to develop a strong visual identity that aligns with the brand’s vision and enhances the customer experience.
Client
TOTI JEWERLY
Industry
Women's and men's accessories
Service
Rebrand
Redesign
Digital Design
Duration
2 Weeks
The Challenge
The previous brand identity did not effectively communicate Toti Jewelry’s luxurious and modern appeal, resulting in a lack of strong brand recognition and customer engagement. Additionally, some design elements lacked consistency and clarity in conveying the brand’s message.
The Solution
We redesigned the brand identity with a modern and sophisticated approach, focusing on: - A refined and elegant logo that embodies luxury while maintaining a youthful touch. - A strategic color palette blending sophistication and exclusivity, with tones that enhance the perception of quality. - Consistent typography and design elements that establish a strong and recognizable visual identity. - Comprehensive branding materials including stickers, patterns, and social media designs to ensure a cohesive brand experience.
The Result
The new brand identity successfully positioned Toti Jewelry as a premium yet accessible brand, attracting the target audience with a refined and modern aesthetic. The improved visual consistency strengthened brand recognition and customer trust, ultimately leading to increased engagement and sales.
